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Passion cycles studios and the Incumbent bike will take progressional percentages of  the market share of the indoor sitting cycling studios as consumers become more educated on the damage sitting does to the lower back and hip region.

Passion Cycles will differentiate itself from its competitors through using the Incumbent bike as the only incumbent (Standing) ergometer anti-gravity tool.  Passion Cycles offers a stationary bicycle used solely in the incumbent position which provides maximum muscle engagement,  intense aerobic and anaerobic conditioning, and extreme calorie burn – the most  effective workout possible in the shortest amount of time without lower back and  joint pain. The incumbent bike training is unlike any other available exercise program on the market today. The goal is to give a exercise modality with smarter science to our consumers.